Golden City Netball Association merged with the Bendigo Strathdale Netball Association, forming a unified body under the new name Central Victorian Netball Association. This merger marked a significant milestone for netball in the region and required the development of a fresh visual identity that honoured the legacy of both associations while signalling a new, forward-looking direction. The new brand brings together key colours from the previous associations to ensure continuity and recognition within the community, while also establishing a distinct identity for the future.

At the heart of the brand is a custom-designed netball icon, which integrates the initials C and V into the dynamic, angular lines of the ball. The minimalist design reflects the energy, speed, and movement inherent in the sport. The accompanying typography was carefully selected and adjusted to complement the icon. Featuring a slightly slanted, modern typeface, it reinforces the brand’s sense of momentum and progress. A full set of branding guidelines was developed to ensure consistency across all applications, from uniforms and signage to digital and print materials.